Branding VS Marketing VS Advertising

Every business, big or small needs to understand when and where these 3 basic principals are applied. Here is a brief explanation. Branding is who you are, what your company does and how it looks to the customer. This will include the name, logo's, principals & color schemes. Examples of these would be your business signage, company clothing and vehicle graphics. Marketing is how and where attract your customer. Often this is done through your presence in the community like vehicle wraps, sponsorship of sports, billboard advertising etc. Marketing is how you build your brand. Advertising is when you actually display your product or service, show promotions & educate your customer on what you do.